The wine-growing landscape of Langhe-Roero and Monferrato has been a UNESCO World Heritage Site since 2014 for the exceptional quality of the area and its deep and living wine culture. The site is arranged in series, meaning it consists of six component areas in the provinces of Alessandria, Asti and Cuneo.

The Langa of Barolo component is characterized by the expanse of vineyards on hillsides, interspersed with medieval villages and imposing castles. The grape variety grown here is Nebbiolo, from which Barolo wine is produced following a long period of aging in barrels.

The area is home to several historically established wineries that contributed to the birth and development of this wine, such as the properties of the Falletti Family of Barolo and the Fontanafredda estates that belonged to the Royal House of Savoy.